This document was created to help local users learning Framer by addressing the lack of Korean resources. We have translated the content of the official blog into Korean and added practical information. We hope this serves as a small help to those using Framer.

Framer has now updated its system so that each page is automatically optimized the first time it's visited, rather than optimizing the entire site at once. You no longer need to re-optimize all pages every time you publish the site, allowing for faster processing speeds, consistent performance, and perfect SEO quality.

What is Optimization?

Sites built with Framer are JavaScript apps based on React and are rendered in the browser. Framer pre-renders pages on the server for quick speeds, SEO, and AI-friendly structures. This process eliminates the need for the browser or crawler to render directly, resulting in much faster page load speeds. This is known as Server-Side Rendering (SSR).

Previously, when publishing a site, all pages were loaded and optimized at once. However, Framer now offers flexible features such as Localization and A/B testing. Therefore, a single page can be created in multiple versions, and rendering all these pages at once is not only inefficient but practically impossible.

Dynamic Optimization

Framer has completely revamped the method and timing of page optimization. Now, instead of optimizing all pages at once when publishing a site, each page is automatically optimized on its first visit, and the optimized results are cached and reused until a new version is published.

Thanks to this new method, the optimization time, which used to take over a minute for large sites, has virtually disappeared. No matter how many pages there are, most will be optimized within a second.

To ensure this system works reliably, Framer has significantly improved the single-page rendering speed. Even though first visits account for just 0.01% of total traffic, that one experience is considered crucial. For this, the site rendering method was redesigned from scratch, and a bundler and compiler were introduced to fundamentally improve performance.

Additionally, Framer automatically identifies popular pages that users visit most frequently based on Analytics data. This pre-optimization allows these pages to be ready for even faster and smoother first visit speeds before visitors actually access them.

Rollout

Framer's per-page automatic optimization feature is scheduled to be gradually rolled out to all sites throughout October 2025. Users do not need to change any settings or take additional actions.

If you see the new status label below, it means the site is already using the On-Demand Optimization method.

• Pre-Optimizing (previously Optimizing): The stage where major pages are pre-optimized while preparing for per-page automatic optimization

• Ready (previously Optimized): Major pages are already optimized, and the rest are ready to be automatically optimized as needed

Things to Know

The following may be helpful for users interested in understanding the technical details.

Immediately after publishing a site, all pages are new. Therefore, using speed measurement tools at this point may display them as slower than they actually are. However, comprehensive performance indicators like the CrUX (Chrome User Experience Report) are not affected, as most visitors will be viewing already optimized pages.

In addition, if crawlers that do not execute JavaScript (such as some AI or social media bots) visit a site, and the page is not yet optimized, the most recently optimized version is provided instead. This ensures Framer's per-page automatic optimization is fully compatible with AI and social media platforms.

For these two reasons, this change has no negative impact on SEO. On the contrary, more pages can be pre-rendered, and diverse dynamic options and variations can be applied per page to offer a customized experience for visitors. This is expected to have a positive effect on improving search visibility and site quality.

Furthermore, if an error that significantly impacts a page arises during the dynamic optimization process, Framer will promptly notify users via email. Such instances are very rare, and most warnings (such as nested links or custom code related errors) only affect parts of the page, posing no major issues to overall performance.

This article is a translated and adapted version of the Framer Official Blog’s ‘Dynamic Optimization’ content.