SEO
Performance
Jul 16, 2025
Guide to SEO Features and Tools
Sites made with Framer automatically include essential SEO components like sitemap.xml and robots.txt without any additional setup. It also offers detailed SEO control features like meta markup, indexing rules, and redirection settings. Let's explore a few additional settings needed for better search results exposure.
Uploaded by
Translated by
Contents
Table of Contents
This document aims to solve the difficulties faced by local users learning Framer due to a lack of Korean resources by translating the content of the official blog into Korean and adding practical information. I hope it provides some help for those using Framer.
Adding Meta Titles and Descriptions
You can set meta information for the entire site or on a per-page basis. Refer to this video tutorial from the Framer Academy to learn how to set site meta data
Site settings → Pages → Enter
TitleandDescriptionMeta information can also be set individually for CMS pages
Note: Using short and engaging sentences can help improve click rates.
Incorporating SEO Keywords
Search engines no longer just read meta keywords. Instead, they recognize keywords by analyzing the site's overall content flow, domain, backlinks, and more.
Keywords naturally included in the text are effective.
Use keyword research tools to select effective keywords.
Managing SEO-Friendly Content with CMS
Managing continuously updated content such as blogs, articles, and documents is efficient with Framer's CMS feature.
Using the CMS, an SEO-optimized detailed page is automatically generated simply by entering content.
You can individually set meta information, URL slugs, thumbnails, and more for each content, which is beneficial for search engine crawling.
If you are operating a blog, news, or product pages, make full use of the CMS structure.
Semantic Text and Elements
Using semantic text (H1~H6, p, etc.) and elements appropriately is crucial for SEO and accessibility. Include a clear main title (H1) in your pages and hierarchically organize headers and images with subtitles (H2~H3, etc.) to make it easier for search engines to understand the structure.
Applying Alternative Text to Images
Alternative text (ALT) helps search engines understand images, enhancing both accessibility and SEO. Be careful not to overload keywords in alternative text, as it can negatively impact SEO. While Framer automatically optimizes image SEO, alternative text should be descriptive and end with punctuation to improve accessibility.
Write specific descriptions instead of very short or abstract words.
Formulate text in sentences and end with a period to increase accessibility scores.
Forcibly repeating keywords could actually harm SEO.
Upload Videos with Posters (Thumbnails)
To make video content appear more appealing in search results, set a poster.
Thumbnail images should be at least 60x30px.
Framer automatically optimizes the rest of the video SEO.
Clarify Information with Structured Data (JSON-LD)
Structured data helps Google accurately understand the nature of the content.
It can be applied to various content types such as articles, events, books, videos, etc.
In Framer, you can insert JSON-LD snippets into the
<Head>tag for setup.
Using the Data-nosnippet Directive
The data-nosnippet attribute blocks Google from displaying parts of the page in snippets.
Using it can prevent Google from arbitrarily changing meta descriptions.
However, be cautious, as masking too much content can reduce click rates.
This setting can be applied in the accessibility settings menu of each layer in Framer.
Maintaining Existing Traffic with Redirections
If you change the site structure or URLs, failing to set Redirects can result in losing existing traffic. Refer to this video tutorial on Framer Academy to learn how to manage site redirections.
In the site settings menu, you can easily specify redirection paths (old → new).
Especially useful when there are typos or structural changes.
While you can change page URLs even after publishing in Framer, you must set up redirections because users and search engines may not know the new address.
SEO Performance Should Be Verified through Analysis
Don't just set things up and forget them; be sure to analyze the data.
Framer's built-in analytics can help you check traffic volume, sources, bounce rates, and more.
Simply entering a Google Analytics ID allows for automatic integration, with minimal additional setup required.
What Can Be Applied Right Now?
If you're running a site, start by checking meta titles, descriptions, and ALT text. Even small settings can significantly change search results.
This article is a translation and adaptation of Framer's official blog's ‘Guide to SEO features and tools’.
