This document aims to help Korean Framer users who face difficulties due to the lack of Korean resources, by translating content from the official blog into Korean and adding practical information. We hope it provides some assistance to those using Framer.

In the early days of the internet, websites were primarily simple static pages comprised of text and images. But times have changed. Website animations enable storytelling, interaction, and emotional immersion, offering experiences impossible with static designs.

Animations aren't just about adding visual appeal. They naturally guide the user's attention, streamline page flow, and make interactions intuitive. By applying the right animations and interactions, even static webpages can transform into inspiring experiences that drive user actions. In this article, we explore a selection of website animation examples from the Framer gallery. We'll examine how hover effects, scroll transitions, background animations, and more differentiate brands, enhance user experiences, and boost conversion rates.

Background Animations

Background Animations add dynamism and immersion to a website. They can be applied subtly, like gradient animations, or serve as central elements of page design, like parallax effects. Regardless of approach, background animations enhance the site's visual flow and set a mood as visitors navigate through it.

Example-Yuna

Yuna is an app that crafts personalized interactive fairy tales tailored to a child's age, known for fostering reading habits and developing creativity and imagination. Yuna's website effectively portrays these features with storybook-like animations.

The parallax background plays a crucial role, with three layers moving at different speeds, creating a scene where parents read with their children. Slow-moving clouds and leaves are placed in the foreground, adding a whimsical atmosphere. As you scroll down, animated appearances and lively movements of icons create a joyful vibe.

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Hover Effects

Hover Effects help distinguish clickable elements intuitively, making navigation more dynamic and interesting while also reinforcing brand imagery. From simple effects like adjusting button or menu colors, sizes, and directions to more intricately designed interactions, there are various ways to employ these.

Example-Unifiers of Japan

This website focused on Japanese history features striking animations. Notably, the dynamic transformation of historical figures into warriors leaves a strong impression.

The menu interactions are finely crafted. For instance, hovering over the word 'Menu' reveals an underline smoothly, and each menu item transitions naturally into its respective graphic upon hover. These small interactions combine to create a site that feels vibrant and highly responsive.

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Page Transition Effects

Normally, page navigation on a website is simply the process of a new page loading. However, applying Page Transitions can make this process smoother, more polished, and leave a professional impression. Effects like fade-in or slide-in may seem minor, yet they make a significant difference in visitor experience.

Example-Dynex

Dealing with blockchain and quantum computing, Dynex needs to project a futuristic image. The Dynex website focuses on sleek design and puts effort into page transitions. When a menu is clicked, the new page appears naturally from left to right. Although users may not consciously notice it, they subtly perceive the brand's professionalism and credibility.

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Entrance Animations

Visitors might feel overwhelmed facing a block of text on a website's first screen. While using whitespace and images to separate content is effective, Entrance Animations guide users' attention through presenting a message step-by-step.

Example-Tellet

When you open the Tellet website, titles, images, descriptions, and call-to-action at the top all appear slowly from the bottom. As you scroll down, the screen becomes more dynamic, with graphics and statistics moving from right to left in animation, providing product flow. This enables users to understand each piece of data without feeling overwhelmed.

While excessive use of entrance animations can be tacky, when applied appropriately, they act as an extension of the brand. Tellet's brand, characterized by bright neon colors and a friendly tone, naturally blends with the entrance animations used on the website.

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Loading Animations

Website visitors have little patience for waiting times. According to Google, a page load time increase from 1 second to 3 seconds raises bounce rates by 32%. The longer the loading time, the more users move on. Loading Animations help reduce perceived waiting times. These can simply show speed with progress bars, or use 'skeleton screens' that first display page outlines before filling in details.

Example-Coding for Designers

Typical loading screens consist mostly of spinning icons. However, the online education service Coding for Designers reinforces its brand with the animated message, “Learn, Design, Code!”. Once loading is complete, the screen smoothly scrolls up to reveal the website content.

This method, unlike simple loading screens, helps users recognize they’ve reached the right place, similar to short intros before YouTube videos. It aligns well with the brand without being intrusive.

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Scroll-Triggered Animations

Static websites require users to lead the navigation themselves. Applying Scroll-Triggered Animations allows websites to operate like interactive slides, focusing on a new topic deliberately with every scroll. This approach presents information in small chunks, thereby enhancing immersion while reducing strain.

Example-tinyPod

Remember the classic click wheel of the original iPod? It seems tinyPod's creators shared this memory. tinyPod transforms the Apple Watch's form factor into a miniature version of the 2001 iPod. It’s a fascinating idea, a bit too complex to convey with just one picture. Hence, it fits perfectly with the scroll-based “storytelling” landing page.

When the page Loads, you first see tinyPod descending and spinning from the clouds. As you scroll down, various features and app examples like calls, music, and messages appear one by one. In the final scene, tinyPod rests in a user’s hand, with a message explaining the purchase reasons appearing beside it to conclude the story.

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Microinteractions

Microinteractions are animations responding to user actions, such as tooltips, accordion menus, hover effects, password strength indicators, and validation messages. They convey that user actions are recognized, enhance usability, and add personality to the design.

Example-Ozone

Ozone, an AI video creation tool, actively employs microinteractions. In one section of the homepage, you can observe three examples. A video editing animation when hovering over changes the cursor, widgets showcasing product outputs in various formats, and icon enlargement animations emphasizing collaboration features.

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Mouse-Triggered Animations

Mouse-Triggered Animations bring richer interaction to a website. Using mouse tracking effects, elements move according to cursor position. General mouse-triggered animations, such as 3D object rotation and parallax effects, are also available.

Animations triggered by the mouse offer immersive experiences that directly respond to user input, encouraging users to linger in certain sections of the website and experience new levels of functionality.

Example-GitBook

The GitBook website features a solid foundational design with a clean layout, plenty of whitespace, and a color palette, enhanced by mouse-responsive animations.

Each section of the landing page consists of images explaining the product features, these images are 3D and respond to the user's cursor movement. This approach captures attention and increases engagement with each feature.

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Interactive Product Animations

Instead of asking users to book a demo or watch product tutorials, show the product's value in just a few seconds with Interactive Product Animations. Whether guiding users through product features step-by-step or showcasing a key feature firsthand, product animations help in understanding the product and boosting conversion rates.

Example-Cradle

Cradle, a biotechnology company, allows designing protein sequence variants with just a few clicks. While this is a very specialized field, the website presents it intuitively.

On the website, users can experience a mock product screen and see the variant creation process animated by clicking the ‘Generate variants’ button. This simple mini-demo makes the product easy to understand and builds trust.

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Text Animations

Text Animations add stylistic sophistication while directing user attention. They encourage engagement and broaden the expressive capacity for design and branding, as well as storytelling. Common methods include typing effects, fade-ins, and slide-ins.

Example-Biograph

Biograph provides premium personalized health management services, and its design emphasizes a premium image. The website uses text animations to create a sophisticated and mysterious atmosphere. On the homepage, the title gradually comes into focus, and as you scroll, other titles transition from a blur to clarity, prompting users to pause and focus.

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3D Effects

3D Effects leave a strong first impression. Applying depth and rotation to objects provides immersion and is commonly used in e-commerce sites, allowing users to rotate a product for a better view. Additionally, interactive infographics, flip cards, and 3D image galleries are frequently deployed.

Example-Tim Quirino's Portfolio

Designer Tim Quirino crafted a portfolio featuring prominent 3D effects using Framer and Spline animations. Based on a space theme, visitors can explore planets and orbiting satellites like in a game, checking out projects. The cursor switches to images representing each project, and clicking these opens a detailed page.

While this method might reduce navigation efficiency, it creates a memorable impact from the moment visitors access the site and establishes a unique atmosphere throughout the entire portfolio.

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How to Enhance User Engagement with Website Animations

Framer allows easy animation addition, balancing creativity, usability, performance, and accessibility. Here are practical tips for using it effectively.

1. Assign Purpose to Each Animation

Do not include animations just because you can. Each should enhance the user and brand experience. For instance, start with simple methods like hover effects, then guide the information flow with scroll-based animations.

2. Sustain Engagement with Microinteractions

Small animations like color changes, size enlargements, and pulsing effects can effectively prompt actions. Also, improving user experiences with input validation or task completion feedback is possible.

3. Prioritize Performance and Loading Speed

Framer offers lightweight animations and lazy loading features. However, if performance dips, consider switching to CSS animations, optimizing images and videos, or reducing the number of animations.

4. Consider Accessibility

Some users find excessive motion uncomfortable. Framer allows motion reduction options based on browser settings. Enabling this disables animations with excessive movement, preserving only more stable effects like opacity or background color changes.

5. Use for Storytelling

Animations are great tools for guiding users through narratives. Like with the tinyPod example, organizing text and images step-by-step through scroll-based animations enhances story delivery. Microinteractions can also prompt engagement at critical points.

This article is translated and adapted content from Framer's official blog post '11 professional animation strategies: impact on UX metrics & conversion'.