This document was created to help domestic users of Framer who often struggle due to a lack of English resources. The official blog content is organized in Korean for this purpose. Explanations or examples not included in the original have been added to suit the Korean user environment, with the hope of providing practical assistance for actual work application.

In the past, websites were merely 'static pages' containing information, but now, user experience and engagement have become competitive edges. Especially with the advent of no-code tools, creating interactive websites has become easier for everyone, making simple static designs a missed opportunity.

The important thing here is not 'meaningless extravagance,' but creating interactions connected to the brand message. The five real-life examples below will provide great inspiration.

Multi - Interactive Product Experience

For collaborative software, showing is more effective than telling. Multi provides an interactive demo directly on their website, befitting a real-time collaboration platform.

After passing the hero section, a collaboration environment opens up, showing multiple user cursors and screen sharing simultaneously. It provides an immersive feeling as if you're truly participating in the collaboration.

Note: Follow the Framer Academy's Freeform Canvas lecture to learn how to create similar experiences. With Framer, you can create drag-able layers (images, videos, text, etc.) and enrich them using hover effects, press animations, and custom cursors.

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Deleito - 3D Effects

Deleito, a burger chain in Barcelona, Spain, excellently translates its brand identity into digital form. A 3D burger box floats on the initial screen, and clicking it opens up like actual packaging to reveal a burger alongside the phrase "Bienvenidos al cielo (Welcome to heaven)." Interactive elements follow, like flipping and dragging menu items.
Note: You can easily insert interactive 3D objects by using Framer along with Spline. Set objects created in Spline to respond to user interactions (hover, scroll, etc.) and embed them using Framer's Embed component.

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Momday Club - Custom Cursor & Interactive Canvas

Located in Las Palmas, Spain, Momday Club (Momday Club) is a tattoo studio that includes commonly seen elements on tattoo studio websites. There are also custom-made tattoo art images. Momday Club makes a lasting impression by offering an interactive canvas where visitors can create their virtual tattoos on the homepage.

Upon entering the homepage, the cursor changes to a tattoo needle, and users can draw directly on the screen. It's a much more memorable experience than just viewing artwork photos.

Note: Framer allows you to add effects or completely replace the cursor using the custom cursor function. Set the cursor to change depending on the click, drag, or hover status to enhance brand identity.

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Flighty - Scroll Storytelling

Flighty is an app providing comprehensive flight information like delay predictions, incoming flight tracking, and real-time updates. Most data is collected from direct sources like control towers or real-time aircraft positions. Flighty is renowned for allowing users to receive flight delay information before pilots.

The Flighty app's website actively uses storytelling-type scrolling. Instead of listing features, the travel journey is visualized step-by-step as users scroll. It starts with pre-flight preparation, displays real-time flight data, and transitions to airport maps and post-flight analysis. These Parallax-based animations guide users through a representative flight experience. 

Note: Use Framer's Parallax Scroll feature to move content at various speeds. Framer allows you to effortlessly add parallax effects to each layer of the site using intuitive controls. For instance, functionalities like scrolling various objects at different speeds.

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Graphy - Micro-Interactions

The website of the AI-powered data visualization tool Graphy distinguishes itself with small details. Hovering over the chart causes bars to jump, pies to spin, and line graphs to move. It's a great example of how micro-interactions can make complex tools easy and captivating to use.

When the mouse hovers over the visual materials on the landing page, they seem almost alive. Circular charts spin, bar charts float, and line graphs rotate. These vibrant animations express Graphy's brand philosophy of "making complex data easy and fun to understand."

Note: Framer allows you to utilize LottieFiles or Rive plugins to enrich sites with attractive micro-interactions. Use each tool's Framer plugin to design animations that can be applied directly to a Framer website.

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How to Create Interactive Websites with Framer

The key to creating attractive websites is meticulous interactivity. Framer allows you to create engaging interactive user experiences, from basic animations to advanced interactions, without complex coding.

1. Make a First Impression with Intro Animations

When elements appear sequentially as the page loads, visitors naturally focus on the content. In the hero section, mix fade-in, slide-in, and scale-up in subsequent sections.
Hover effects and page transition effects can also add an interactive touch to the website without complicating it.

2. Transform Scrolling into a Journey

With Framer's scroll animation function, you can actively craft the user journey. Set the scroll variant to automatically control video playback as users scroll through the site.
Similarly, use scroll-based triggers to dynamically adjust the appearance of the navigation bar and create transition effects between sections. 
Note: It's essential to adjust the timing so that animations don't disrupt the natural flow.

3. Add Immersion with 3D Effects

Using Framer's Transform feature, you can rotate elements on the X, Y, and Z axes. Card flips and interactive rotations are also possible. Spline integration allows for even more diverse 3D expressions.

4. Make Content Dynamic

Carousel components can create smooth and scrollable content sections for portfolios, product displays, and more, while Ticker generates infinite content loops for testimonials, news feeds, etc. Both components are Motion-based and can be easily added from the Insert panel.

5. Set Animations at the Component Level

Use Framer's component effects to add animations and interactions to components.
Adjust properties like Opacity, Position, and Scale based on events like Hover, Scroll, or Click.
For example, in a gallery, images tilt as the mouse moves, text appears, and on click, an image expands to a full-view, and so on.
Note: Applying effects at the layer level allows for more refined control.

6. Performance Optimization is Essential

While Framer has built-in features for render optimization, indiscriminate use of animations can lead to reduced speed.
Pre-compress media files and set off-screen content to lazy loading. Especially in areas above the fold, it is advisable to avoid excessive use of Appear animations.

Conclusion

By utilizing Framer's powerful interaction capabilities, you can both attract users and effectively convey your brand message. Instead of mindlessly adding effects, design 'thoughtful interactions' that fit the flow and purpose of the content. Are you ready to start creating?
Get more inspiration from the Framer Gallery, enhance your toolkit with Framer Animation Plugins, and sign up for Framer to begin crafting your own interactive websites.

This article is a translated and adapted version of Framer's official blog content “Five Exceptional Interactive Websites from the Framer Gallery.”