This document aims to alleviate the difficulties Korean Framer users face due to the lack of Korean resources by translating official blog content into Korean and adding practical information. We hope it offers some assistance to those using Framer.

To reignite interest in hover effects on websites, we've curated inspiring examples suggested by notable designers. Whether you're creating an eye-catching portfolio or a sleek website for a brand, you'll find effective hover effects suitable for any scenario. We'll guide you through the step-by-step implementation of these effects using Framer. Encourage users to keep visiting your site for engaging experiences.

Hover effects need to strike a balance between functional aspects and decorative design elements. Some designers may use these effects purely as visual embellishments, while others harness them as crucial elements for navigation, brand reinforcement, and user engagement. When used strategically, hover effects can be the pivotal difference between a visitor pondering and leaving, and one that makes a decisive choice.

Introducing 12 examples of hover effects you can create with Framer, along with implementation methods.

1. Color Transition

Example_Remix.supply

Remix.supply applies a color transition effect to its CTA button, making interactive elements apparent to users and prompting them towards a conversion.

The specific color used for the button is less important. However, it's crucial to maintain strong color contrast, avoiding the use of gray buttons on black backgrounds.

Framer Implementation Tip: Select a component and set the fill color in the Hover panel. You can easily adjust opacity or border values as well.

2. Image Enlargement

Example_Martinie Design

Chris Martinie's portfolio applies subtle scaling to images, offering users a novel experience when exploring the gallery. Since most of the portfolio entails images, it's essential to clearly convey which portfolio images are clickable.

When adding an image scaling effect to your site, we recommend using high-quality images, as low-resolution images may appear blurry once resized. The aim is to provide a sophisticated interaction without disrupting the user experience.

Framer Implementation Tip: Adjust the scale values in the Hover Effects panel. Choose an image, click scale, then fine-tune the values to achieve the right balance. Utilize the Easing feature for smooth animations, ensuring they complement your brand image and effect.

Visit the site

3. Text Transformation

Example_Trifecta

New York-based growth studio Trifecta uses hover effects to make text interactive and transform ordinary headlines and paragraphs into appealing typography. Hovering over various areas changes the text elements to italics. These changes are quick yet smooth, enhancing both the interest and readability of key information.

When adding text hover effects, keep the speed under 200ms to maintain a lively feel, and apply such interactions to crucial messages you want to highlight. Too much movement can make the site look cluttered and obscure the focus on core messages.

Framer Implementation Tip: In Framer, select a text element, open the hover effects panel, and add an italic effect to quickly transform the text. Then fine-tune the transformation values to suit your typography style, finding the optimal angle.

Visit the site

4. Content Reveal

Example_Claudio Guglieri

San Francisco-based UX designer Claudio Guglieri uses hover effects to enhance the allure of contact details, preventing pages from being overwhelmed by contact information. Hovering over the phrase "Let’s collaborate" reveals an email address naturally while changing the color of a nearby arrow.

User-friendly content reveal interactions should ensure hidden content matches the visible content size to avoid awkward layout shifts. Adding small visual indicators like arrows or underlines can intuitively guide users to hidden content.

Framer Implementation Tip: With Framer, place two motion.div elements in a container to create a similar content reveal effect. Show one content and hide the other, then use Motion's whileHover property to swap visibility and position on hover.

Visit the site

5. Shadow Effect

Example_FEASTIE Festival

The FEASTIE Festival in Toronto uses hover effects on buttons to add depth. The 3D shadow effect transforms flat elements into attractive ones, complementing FEASTIE's 1970s branding.

When adding shadow effects to designs, apply the same light direction to all site elements for visual consistency. Elements that appear to rise should use larger shadows for perspective.

Framer Implementation Tip: Using the component's Effect settings, select 'Hover', then adjust shadow and offset settings to create similar hover shadows. For advanced shadow effects, refer to Framer's realistic shadow guide.

Visit the site

6. Custom Cursor

Example_Kind Heart Design

Design studio Kind Heart employs a custom cursor that changes with hover effects. When hovering over Kind Heart's project, the cursor transforms into a "View Work" button.

When designing cursors, keep them subtle and proportional to the standard cursor size to avoid disrupting user navigation flow. Ensure the cursor contrasts sufficiently with all backgrounds to stand out easily.

Framer Implementation Tip: Use the custom cursor tool to create cursor effects that activate on hover. Configure it to respond to the hovered layer, guiding users to desired information.

Visit the site

7. Border Animation

Example_Slides Agency

PPT design agency Slides applies a hover effect where gallery corners gently curve, clearly showing users which images are clickable.

When implementing animations that alter corner radii, subtlety is key. For instance, changing from 0px to 8-12px can sufficiently capture attention. Combining border animation with slight resizing or shadow modifications for added depth is also recommended.

Framer Implementation Tip: Utilize Motion's layout animations to automatically animate border transformations between different CSS values for smooth transitions.

Visit the site

8. Speed Control

Example_Packaly

Packaly slows down the speed for logos in a scrolling list on its homepage to enable users to easily recognize brand logos during hover.

When designing infinite scroll animations, adjust the baseline speed for readability while maintaining enough motion to indicate activity. To emphasize active states during slowdowns, consider adding subtle opacity or resizing effects to hovered items.

Framer Implementation Tip: Create this effect using the Ticker component. Framer settings allow you to precisely adjust the animation slow-down speed upon hover to find the optimal pace.

Visit the site

9. Hover Preview

Example_Work By Tomorrow

Branding and design studio Work By Tomorrow displays hover previews to streamline portfolio browsing. Hover over project titles, and relevant images popup with a "View Project" message, indicating the project's page availability.

When using hover previews, note the following:

1. If preview images load too slowly, users may abandon midway.

2. Immediate previews might confuse users with pop-ups activating wherever the cursor moves. Ensure preview images load quickly but add a brief delay before displaying to prevent this issue.

3. Using a slight fade-in animation can elegantly enhance transitions.

Framer Implementation Tip: Easily create this effect using the Image on Hover component. Overlay this component on all elements, and the image appears upon hover.

Visit the site

10. Micro Animations

Example_Thibaut Crépelle

3D and motion designer Thibaut Crépelle's portfolio features hover animations that mimic key presses on a keyboard-style menu. These interactions leave a strong impression and showcase the designer's motion design expertise.

When designing hover effects with micro animations, ensure objects move subtly and quickly to maintain a sense of instantaneous response. With careful considerations, as few as a couple of pixels' movement can create quality hover effects while keeping interfaces streamlined.

Framer Implementation Tip: Use Spline to design, then directly embed into your Framer site to create interactive 3D elements as mentioned.

Visit the site

11. 3D Hover Effects

Example_Alejandro Mejias

Alejandro Mejias's homepage features a 3D "A" object reactive to cursor movements, enhancing interaction.

Framer Implementation Tip: Apply 3D hover override to allow the element to move with the cursor.

On Alejandro Mejias's homepage, observe a 3D "A" responsive to cursor movement. When hovered over, it's viewable from any angle and spins faster upon clicking.

When designing cursor-tracked 3D elements, maintain appropriate rotation range and apply subtle easing effects for smooth movements. To emphasize interactivity, consider softly adding surrounding animations.

Framer Implementation Tip: Add 3D hover overrides to all elements for designing hover effects that follow the cursor.

Visit the site

12. Video Hover Effect

Example_Deeo Studio

Deeo Studio, a design studio, replaces traditional media player usage with hover-responsive video controls on a video-rich homepage, turning the cursor into a play/pause button upon video hover.

When designing hover-responsive video effects, ensure videos are web-optimized and pre-configure to prevent stutter. Adding visual cues like play/pause icons helps users understand actions without extra guidelines.

Framer Implementation Tip: Add video to a button background to create film-like video buttons and enhance video hover effects.

Visit the site

Best Practices for Hover Effects

To effectively leverage hover effects, consider these four principles:

1. Intentional Design: Use effects to assist user actions, not merely for decoration.

2. Brand Consistency: Effects' speed, timing, and movement should match brand tone and consistency.

3. Smooth Performance: Implement animations speedily and lightly to provide a seamless experience across devices.

4. Accessibility Assurance: Since hover doesn't work on mobile, always provide alternative triggers and detect motion-reduce settings to tailor animations to user environments.

Adding Vibrancy to Your Site with Hover Effects

Hover effects are tools to dynamically transform static websites. The key is not to apply them everywhere, but to strategically place effects where they enhance the user experience.

Framer provides an environment to easily create the various effects introduced today, from color transitions to 3D interactions and video hovers. Consider combining effects suited to your brand using these examples with Framer.

This article is a translated and adapted version of Framer's official blog post ‘12 hover effects that transform user experience’.