To assist Korean Framer users struggling with the lack of Korean resources, we've translated content from the official blog into Korean and added practical information. We hope this helps Framer users in some small way.

What happens when designers lead the creation of a website from start to finish? The gap between 'beautiful design' and 'high-converting landing pages' disappears, allowing for visual psychology, interaction design, and strategic thinking to guide users to naturally navigate the site.

Design is a powerful tool for transforming websites. However, many designers still focus solely on creating 'pretty designs' separate from marketing outcomes. As a result, developers and marketers separately optimize, often failing to fully harness the original power of design. Conversion-driven design bridges this gap, enabling designers to lead the full process from ideation to final launch.

1. Creating layouts that guide user conversion paths

As designers, it's natural to be drawn to new UX trends and features, but trendy visual features can sometimes lower conversion rates. Design should focus on guiding user conversion paths.

Follow the user's journey and keep only what's necessary

To design a user-centered layout, first understand the order in which users navigate the page. Use interviews, heatmaps, and click path analysis to identify the information users want, discomfort they feel, and questions they have.

Build a logical flow based on the following:

• Start with a clear value proposition

• Present social proof like case studies or reviews

• Address anticipated objections in advance

• Lead naturally to a call to action (CTA)

Use visual elements to guide user actions

Before using color and contrast to emphasize CTAs, it's helpful to know the following:

1. There's no "best" button color for conversions. Some studies suggest red buttons, others suggest blue, but the contrast with the background is much more important than the specific color.

2. Color consistency is more important than color psychology. Use brand colors to choose the most striking and contrasting colors for CTAs, and apply them consistently across all areas so that users can easily know what to choose.

3. Creating contrast doesn't always mean using bright colors. Sometimes creating space around important elements is crucial. White space is as effective as bright colors in drawing attention, especially when strategically used to separate CTAs from other elements.

Ensure that the CTA button stands out visually on the landing page. If it doesn't, switch to a higher contrast color and emphasize the CTA button with space so users don't miss it.

When conversion rates are low, focus on the goal

If conversion rates are low, you might wonder, "Is there a hidden solution to fix this?" But the main reason is likely either a lack of design purpose (not understanding what users want) or a lack of persuasion (not convincing users why they should take action).

UX designer David Kadavy said, "All successful landing pages I've seen have one thing in common. It was visually very clear what the next step users needed to take was." It's crucial to clearly define how to persuade users about what you want.

2. Strategically utilizing purposeful interactions

Websites have numerous interactive elements, but not all contribute positively to conversion rates. In conversion-centric design, what's important is whether the interaction is not just decorative but genuinely supports the user's journey.

Focus on purposeful micro-animations

Good interaction designs aren't overtly visible. They subtly guide users to reach their objectives without distracting them. Every micro-interaction should clearly aim to help users get closer to their desired actions.

Consider the following:

• Highlight elements that need to drive important actions

• Reduce perceived wait times during loading

• Provide immediate feedback based on user actions

• Redirect visitor attention to elements needing conversion

• Ensure user input is acknowledged

Convert passive users into active participants

What is the key indicator of conversion rates? While several good answers exist, one of the most relevant indicators is site dwelling time. Users staying longer can build trust, object pre-sale, and better understand how products/services resolve issues.

Interactive components not only extend site dwelling time but also enhance the quality by allowing users to truly experience product benefits instead of just reading about them.

Explore ways to engage users through the following:

• Replace static price tables with interactive ROI calculators

• Transform typical recommendations into personalized quizzes

• Create interactive demos allowing users to preview products

• Turn feature lists into interactive showcases

3. Implementing responsive design for conversion

Most "responsive" websites still prioritize mobile devices as secondary. Mobile design involves more than just shrinking text and elements compared to desktop and hiding certain components. Such design approaches overlook the fundamental fact that goals and actions vary by device and user.

Responsive design targeting conversion rates should be adjusted not just by screen size but also in accordance with user context. To achieve this, consider how people actually use the site across various devices.

Start with mobile but optimize for each situation

Although the mobile-first approach has been prioritized for years, many designers still misunderstand it. Instead of developing for a small device environment from the outset, they adapt desktop experiences by removing unnecessary parts to fit mobile.

For mobile users, focus on these three key elements:

• Prioritize content that boosts conversion rates in design

• Create large tap elements easy to interact with one-handed

• Eliminate unnecessary steps in the conversion process

Every decision should consider the mobile environment. Remember that users might get distracted while looking at screens and typically browse using one hand. Also, consider varying connection speeds, avoiding designs that significantly impact loading times.

Framer supports easy design adaptation across various screen sizes using responsive font sizes and stack-based designs reactive to available devices. All breakpoint designs can be viewed on a single editing interface, allowing easy addition and removal of elements to improve experiences per device. Additionally, the breakpoint inheritance feature ensures changes to the default breakpoint are automatically applied to all others.

Strategically utilize desktop spaces

When users switch to desktop, screen space expands, but you should resist filling it with content. Instead, use the expanded space to reduce friction among content during device transition.

The desktop offers advantages like:

• Creation of multi-column layouts displaying more options at once

• Showing additional information without extra clicks

• Implementation of sophisticated hover states to guide users

The goal of responsiveness is not to create entirely different experiences per device. Aim for designs leveraging additional space to facilitate conversions.

Avoid mistakes that reduce conversion rates on responsive designs

When reviewing website designs across various responsive setups, watch out for these common conversion barriers:

1. Ensure CTAs aren't hidden on mobile: If mobile CTAs disappear below, conversion rates drop.

2. Avoid using complex layout forms: Forms that work well on desktops can lower conversions on mobile. Each additional field on a small screen exponentially increases user abandonment risk.

3. Avoid extremely small fonts and buttons: If users need to zoom in/out to read text or click payment buttons, conversion rates plummet.

Ensure responsive design isn't just seen as technical design. Constantly think about user experiences, making it responsive across all devices rather than simply functional on multiple screens.

4. Considering performance as part of design

Website performance isn't solely a developer realm. Slow page loading speeds can make users leave, leading to diminishing conversion rates. Designers have areas they can contribute to performance optimization.

• Image optimization: Use SVG for icons and logos, JPEG for photos, and PNG for complex images requiring transparency. WebP offers efficient compressed files for modern browsers. By default, Framer reduces sizes via AVIF conversion, automatically optimizing images per device.

• Animation optimization: Excessive animation slows sites down. Research indicates that each 100ms loading delay can reduce conversion rates by up to 7%. Apply them lightly only when necessary.

• Component reuse: Component-based design maximizes caching effects, accelerating revisit speeds, ensuring consistent user experiences.

Most designers leave performance optimization to developers but it can be a conversion-lowering mistake. Slow page loads cause user drop-off, helpful conversion design efforts are wasted on sites viewers can't experience.

Design decisions made at the start of the process can significantly impact performance. Let's look at achieving effectiveness through these choices.

Optimize images without quality compromise

Images constitute over half of typical website sizes and are areas designers are often reluctant to compromise on. Let's explore ways to improve performance without noticeable quality drops.

• Use SVG for icons, logos, and simple illustrations

• Choose JPEG for photos and complex images without transparency

• Select PNG only when complex images require transparency

• Use WebP for alternative functions offering better compression in modern browsers

Framer automatically handles image optimization to make this process easier. Most images are converted to the AVIF format for performance maximization and provided with about 20% smaller sizes. Each image is automatically adjusted in size depending on screen size and supplied to the browser automatically, with specific image resolutions adjustable manually through Framer settings.

Use lightweight animations

While adding fancy animations can enhance user engagement, keep in mind flashy effects can hinder site speeds and adversely impact conversion rates. Studies show page load delays of just 100 milliseconds can decrease conversion rates by up to 7%.

Run performance tests before and after adding interactive elements to ensure speeds aren't too slow. If animations add more than 100ms to loading times, they might not be worth it despite the site's appealing look.

Keep animations lightweight and experiment with those that help reduce perceived load times.

Build a reusable component system

Component-based design provides both consistency and performance benefits. Reusing components enables browsers to cache effectively, dramatically enhancing loading speeds for return visitors.

Rather than creating custom designs for each page, building an optimized component library could be a more systematic approach. This reduces code waste, delivering a densely structured user experience while accelerating overall UX.

5. Continuous improvement using data-driven insights

Boards often create a site once and leave it unchanged or rely on intuition to manage improvements. But conversion-centric design should evolve consistently through feedback loops backed by data.

Available data metrics include:

• User path analysis: Understanding actions before conversion or abandonment

• Conversion rates by device: Checking if conversions drop in specific contexts

• Form completion rates: Analyzing which fields trigger abandonment

• CTA click rates: Confirming if buttons are adequately effective

• Scroll depth: Ensuring important content is truly read

• Exit pages: Identifying where users leave pre-conversion

No-code platforms like Framer allow rapid A/B test iteration, reflecting data in real-time for improvements. When enhancing, prioritize impactful areas first.

6. Refine design based on real data, not assumptions

Many teams design and launch a site, then proceed to the next project. Some occasionally tweak sites based on gut feelings, subjective opinions, or the loudest voices. Both approaches incur significant costs.

Establishing a feedback loop for ongoing site improvement requires a data-driven design strategy. Focus on signals indicating friction in the conversion process as follows:

• Path analysis shows exact paths users take before switching screens or exiting.

• Conversion rate by device indicates if responsive design fails on certain screens.

• Form field completion rates identify fields leading users to abandon the site.

• Click-through rates on CTAs reveal if primary CTA buttons are effective.

• Scroll depth indicates whether important content is visible.

• Exit page analysis reveals pages from which users leave.

• Time to first interaction indicates whether users understand what they need to do.

Using a no-code design platform avoids waiting for developer A/B tests, enabling faster iterative tasks. Instead of constantly shifting conversion optimization sprints, continuous improvement based on real user data achieves complex results over time.

All changes aren't created equally; prioritize changes most likely to impact conversion rates significantly.

Transform design into a conversion weapon

Design beyond merely creating pretty sites to ensure they deliver business results. When designers lead the entire creation process, they combine creativity and strategy, becoming competitive strengths.

Practice and create conversion-focused websites using Framer. Start quickly, improve continuously, and realize tangible results.

This article is an adaptation of Framer's official blog post, ‘5 conversion-driven web design tactics to boost your website’s ROI’ translated and modified for content.