Design
Aug 21, 2025
2025 Web Design Trends: 7 Strategic UX Trends
The 2025 web design trends enhance user experience and differentiate brands through interactive elements, retro designs, a human-centered approach, vibrant colors, dark mode, custom illustrations, and micro animations.
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This document was created to help domestic users learn Framer by addressing the lack of Korean resources. It translates official blog content into Korean and adds practical information. We hope it serves as a small help for those using Framer.
Web design trends are always evolving. Some trends fade quickly and noticeably. For instance, it's rare now to see designers use 1990s styles like Flash intro pages, visitor counters, or auto-playing music. However, it's tough to pinpoint when the latest trends become outdated.
To inspire your upcoming projects and keep up with changing trends, Framer has outlined the web design trends to watch in 2025. From micro animations to hand-drawn illustrations, we explore various design strategies that differentiate brands and enhance user experience.
1. Engaging Users with Interactive Elements
Static websites are dwindling, and interactive web experiences are becoming crucial. Digital agency Family Style hosts a playful homepage with objects that users can click or drag. This interaction-focused style is especially notable for brands in creative industries or targeting younger audiences.
This kind of design provides more than just visual fun; it has tangible effects. Hover effects, animations triggered by scrolling, and interactive objects can increase user dwell time and improve conversion rates. They also strengthen a positive brand impression.
Template Highlight — FFProduct
To enhance site interactivity, try using floating objects, hover effects, and cursor trail animations. Scroll effects can also add dynamism. FFProduct is a one-page Framer template specializing in product sales, with meticulously coordinated animations for each section.
2. Adding Personality and Emotion with Retro Elements
Retro elements like bold typography, gritty textures, and 80s-inspired color schemes are gaining attention again. For example, the virtual financial app Nolo offers a landing page full of stylish fonts and retro design elements. This retro style is a sure way to stand out among many minimalist websites today.
Retro design not only makes brands more memorable but can also create an emotional connection with users. While not suitable for everyone, it’s an appealing choice for brands seeking bold personality.
Template Highlight — Sizzey
To craft a retro-themed site, first choose the era to draw motifs from. Then, use retro fonts with bold strokes and colors, gritty textures, and faded hues for a vintage vibe. Using decorative elements like borders or patterns can create an even more lively atmosphere.
To quickly get started, use Sizzey, a Framer template characterized by its bold color palette and vintage-style fonts.
3. Maintaining Authenticity with Human Touch
In the sea of AI-produced perfect content, designs highlighting 'imperfection' are gaining popularity. Designer Chris Lund's portfolio site is arranged like a scrapbook, filled with free-form photos, video clips, animations, and unpretentious phrases.
These designs are more appealing because they are unrefined. Human-centered design makes brands feel more approachable.
Template Highlight — Hanssen
To create a handcrafted design, focus on authenticity over perfection. It's crucial for the brand's personality to be unfiltered. Handmade illustrations, script fonts, and natural textures can add a human touch to digital experiences.
If you want to quickly achieve a handcrafted look, use the Hanssen Framer template, which features clean layouts, subtle animations, and a natural and personal vibe.
4. Amplifying Visual Presence with Vivid Colors
Subtle color schemes suit corporate websites well but might not match fun and daring brands. The dumpling kit brand Thirsty Dumpling boldly uses neon green and blue as their main colors, even for backgrounds. Bold colors help capture attention and deliver brand identity clearly, evoking emotional responses and visually expressing energy.
Template Highlight — Jacob Turner
When creating designs with a palette of vivid colors, remember that the goal is beyond capturing attention. Use colors that evoke energy consistent with the brand. Firstly, understand how the brand message impacts the design. Once you’ve identified the energy you wish to convey, utilize design tools like high-contrast color combinations, saturated color schemes, and bright accent colors to effectively communicate the message.
Start quickly by using Jacob Turner, a premium Framer template designed for art directors and creative professionals, noted for its bold and unique aesthetics, adding character and elegance to your project.
5. Enhancing Usability and Sophistication with Dark Mode
Dark mode has evolved from an accessibility feature to a sleek design trend. Design and prototyping tool Play uses dark mode throughout their site, gaining popularity among tech-oriented users like developers and designers. Dark mode offers practical benefits, such as reducing eye strain, improving readability in low-light environments, and enhancing battery efficiency. Providing a dark/light mode toggle for user choice can be a solid strategy.
Template Highlight — Atomic
When designing for dark mode, prioritize readability by using high-contrast typography and color combinations against dark backgrounds. Neon highlights and accents, ineffective in light mode, can create unique and creative visual effects in dark mode.
With Framer, you can easily toggle between light and dark modes during the design process to tailor the user experience for each mode. Avoid using pure black; this color can cause eye strain and issues on some OLED screens when scrolling. (Google’s Material Design guidelines recommend using deep gray instead.)
For a rapid start, try the Atomic Framer template, which provides an excellent dark mode environment.
6. Implementing Effective Visual Storytelling with Illustrations
Custom illustrations tailored to a brand are gaining popularity over generic stock photos. The UX content platform Punkt uses hand-drawn-style illustrations throughout their homepage to convey their story.
Illustrations are excellent for visualizing brand messages, maintaining a consistent visual tone throughout the site, and offering practical advantages such as faster loading times than photographs.
Template Highlight — AInbox
When creating illustrations, ensure they resonate with the brand's identity and message. Start with a few illustrations to add character to strategic areas like the hero section, key features, and icons. Once ready for more in-depth work, consider developing a visual storytelling concept to enrich existing content further.
To get started quickly, utilize the Framer template AInbox, which features images throughout the hero section and line icons.
7. Conveying Subtle Emotions with Micro Animations
Micro animations can significantly impact the user experience. The mentoring platform Aramis employs animations in various ways, from icon movements to overall motion design.
These elements are more than just visual decorations. Adding micro animations and motion design elements to a site can boost user engagement, improve journeys, and build an emotional connection with them.
Template Highlight — TalentLink
When adding micro animations and motion design elements to your website, be mindful not to overdo it initially. Excess animation can distract users and increase loading times. Start by adding subtle animations like hover effects and button animations in areas with frequent user interaction, then observe user reactions.
To start quickly, consider using the Framer template TalentLink, which offers hover effects, mouse-triggered animations, and interactive elements.
Stay Ahead with a Trend-Reflective Website
Incorporating the latest web design trends lets you break away from static web pages and vividly express your brand. Interactive elements, custom illustrations, vivid colors, and motion design can enhance user experience and contribute to higher conversion rates.
Check out Framer templates and galleries to apply suitable trends to your project. Create a Framer account now and start designing anew.
This article is an adaptation and translation of Framer’s official blog content ‘2025 professional web design directions: 7 strategic UX trends’.
