Design
Aug 21, 2025
8 Advanced Text Animation Techniques for Designers
Discover 8 advanced text animation techniques for designers to enhance your website's vibrancy and improve user experience. Utilize various animation methods to effectively display text and engage visitors.
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This document aims to alleviate the difficulties faced by domestic users learning Framer due to the lack of resources in Korean. We have translated content from the official blog into Korean and added practical information. We hope this provides some assistance to Framer users.
There are times when a website leaves a strong impression on users even without special visual elements. In many cases, text animation plays a crucial role in this effect. Text animation is an underrated method for making a site more dynamic, but when used appropriately, it greatly enhances the website's vibrancy and immersive experience.
Below are eight examples of advanced text animations found on websites built with Framer. Use these examples to add life to your text and draw inspiration for your projects.
1. Hover-triggered floating text
Example: A.E. Studio
The homepage of A.E. Studio features a unique interaction where text floats and rearranges when the mouse hovers over the hero section. This effect perfectly aligns with the feeling conveyed by the phrase “What if these poor letters dream of escaping the page and screen..”
This interactive animation offers an appeal that goes beyond simple visual effects. It provides a sense of direct engagement with the header, reflecting the studio's bold direction, breaking boundaries in brand and visual identity design, and emphasizing unconventional themes.
2. Dynamically changing font styles
Example: CO-UX
In the header of the CO-UX website, the brand name 'CO-UX' is expressed through animations that transition between various font styles. This constant font transition immediately draws visitor attention and creates a creative ambiance throughout the site. Moreover, this animation reflects the collaborative nature of CO-UX projects, where the design team shares ideas and deliverables.
3. Scroll-based color transitions
Example: Uroki Tattoo Studio
In the section following the header of the Uroki Tattoo Studio website, there is bold text saying “NAJBARDZIEJ UROKLIWE STUDIO W WARSZAWIE” (The most charming studio in Warsaw). The stand-out feature of this section is the animation that changes color on scroll. As you scroll through the photos, the text remains constant, but the color changes.
This dynamic effect enhances the studio's identity by making the text feel vibrant and responsive to user movement. Such elements attractively reflect the studio's creative energy and offer a memorable browsing experience.
4. Morphing text entries
Example: Ebb Scandinavia
The Ebb Scandinavia website opens with an engaging text animation in the header section that perfectly reflects the studio's core value of 'change.' Behind the header text, a dynamic background unfolds, initially displaying abstract morphing shapes. However, as a hover icon and corner message “Scroll to start the transformation” appear, scrolling gradually transforms these shapes into the word Ebb.
This effect harmoniously aligns with Ebb's core goal of leading change and designing a new future. The seamless transition from abstract shapes to clear text demonstrates Ebb's approach of clearly communicating complexity for its clients.
5. Scroll-triggered fade-in + bold effect
Example: Lovi™
The Lovi™ website uses a clever animation where text becomes more distinct and transitions into bold as you scroll, highlighting key information about the skincare app.
This animation performs a role beyond mere aesthetics by encouraging visitors to read and intuitively grasp the content. Combined with large, bold fonts, it helps users quickly understand the app's features. It's a simple yet effective way to deliver clear and engaging content.
6. Hero section sliding effect
Example: Adam Kozel
Designer Adam Kozel’s portfolio site captivates attention on the main page as the text “multidisciplinary designer” smoothly slides to the right. This mirrors his 3D rendering, motion design, and front-end skills, showcasing his modern design approach. The combination of bold fonts and smooth motion creates a clean and visually appealing experience.
7. Loop animations
Example: PAGE BREAK
The PAGE BREAK website implements a loop effect through animations where the text ‘Model Home’ repeatedly appears, moves, shakes, and disappears. This animation adds vibrant rhythmic energy to the section, catching interest in the book, and amplifying the library's creative and bold atmosphere. The incessant motion disrupts the flow of static text, offering visitors a more engaging and memorable reading experience.
8. Scroll-based flip effects
Example: Goldencode
The Goldencode website uses text flip effects to underscore its streetwear vibe. As users scroll, the phrase “When your style is slick, the vibes are just sick” smoothly flips and appears.
This animation not only reinforces the brand's identity but also adds an interactive element to the user experience. The bold typography and smooth motion effectively convey the message without disrupting the sleek design.
5 methods to implement text animations in Framer
Adding motion to website text enhances user experience and increases content engagement. Framer's new text effects feature makes it easy to animate text. Here are five ways to use it.
Emphasize important information with the Appear trigger: Using Framer’s Appear trigger, important text will become prominent as users scroll. Apply effects like resizing or blurring to create smooth transition effects that draw attention to essential parts, such as headings or call-to-action phrases.
Enhance interaction with hover animations: Using Framer, you can add subtle hover-trigger text animations where text moves or resizes when hovered over by a mouse. This adds an interactive layer to your site, encouraging users to engage more deeply with the content.
Create sequences in animations: Framer allows you to design text animation sequences using triggers such as Appear or Section in View. By adding delays and animating lines or words individually, you can tell a story through naturally flowing text as users scroll.
Incorporate text effects with background animations: Framer's text effects can be combined with background animations. By coupling these two effects, you can add depth and creativity to your designs, creating effects where text transforms or changes color as users scroll through sections.
Optimize for mobile environments with scroll-based animations: Use Framer's Layer in View trigger to implement responsive text animations on mobile devices. This scroll-based effect applies animations the moment text appears on the screen, providing an engaging experience for mobile users without compromising performance.
Upgrade your website with animated moving text
Adding text animation to a website is like giving it a personality. Instead of static content, motion guides visitors, highlights key points, and provides an attractive experience that allows people to immerse themselves in the message.
From simple hover effects to more complex scroll-triggered sequences, explore various animation methods to bring your site to life.
Discover how text animation can transform your site in the gallery for new ideas. Try animation website templates, and join Framer to create a website that captivates visitors in multiple ways.
This post is a translated and adapted version of the Framer official blog’s ‘8 advanced text animation techniques for professional designers.’
