This document is intended to assist domestic users learning Framer who encounter difficulties due to a lack of Korean resources. We have translated content from the official blog into Korean and added practical information. We hope it provides some help to Framer users.

For fast-paced marketing teams, 'real-time collaboration' is no longer optional, but essential. Today’s topic is about Framer's real-time collaboration feature, which breaks down barriers between design, marketing, and development, creating a much faster and more flexible workflow.

Goodspeed Studio, one of the teams actively using Framer for marketing, states, "Design, content, and tech teams edit the same page concurrently, allowing feedback and execution to happen simultaneously." This approach is especially useful for campaigns that require repetitive testing and quick adjustments in a short amount of time.

Why is real-time collaboration important?

Traditional marketing workflows usually proceed in the following order:

Planning → Design → Development → Review → Revision → Publishing

The greatest bottleneck occurs at the 'waiting for development' stage. No matter how great the idea is, designers have to wait for developers to implement their mock-ups. However, with Framer, designers and marketers can modify and publish webpages in real-time, significantly reducing such bottlenecks.

What’s possible with Framer

• Simultaneous Editing: Multiple people can edit the same page at the same time, allowing changes to CTA texts and button styles or layouts to be made instantly. Note: CTA stands for 'Call To Action,' a mechanism intended to prompt customer action.

• Version Control: Even if a mistake is made, you can restore previous versions at any time, making experimentation and iteration easy.

• Annotations and Feedback: Comments can be added directly onto design elements, and specific team members can be @mentioned for quick communication.

• Access Control: External agencies or partners can be invited with 'comment-only access' to prevent unintended modifications.

The key to real-time collaboration is a 'prepared structure'

Real-time collaboration doesn’t automatically increase efficiency just by working simultaneously. In fact, if roles are unclear or the communication structure is weak, it might create confusion, so preparation is necessary:

• Clear role distribution (e.g., copywriting / design / SEO / review)

• Setting goals before tasks (e.g., improve landing CTA today)

• Clear criteria for feedback and final approval

• Integration with external channels like Slack

With such a structure, utilizing Framer's real-time collaboration feature, even a small campaign page can be completed as quickly as a real-time video conference.

Insights from Goodspeed’s example

Goodspeed Studio, using Framer with various clients like Zen Educate, Formula Bot, and AI education platforms, achieved rapid website migration and performance improvements. What they emphasize is not just the tool’s functions, but a meticulously designed collaboration structure centered around the tool.

“Goodspeed’s responsiveness, collaboration method, and positive energy were very impressive.” – Zen Educate, Group Product Manager

“Since transitioning to Framer, loading speed increased by 75%, and we received results beyond our expectations.” – Formula Bot CEO

Marketing teams now need to 'work simultaneously'

What if design, marketing, and performance analysis all happened in one place? Framer is a tool that enables this ideal collaborative environment. Of course, not everything changes with just the tool's adoption. What matters is the structure and philosophy the team uses to collaborate.

Is there a campaign you are currently running? I highly recommend trying a 'real-time collaboration session' in Framer. You will definitely notice the difference in speed and efficiency.

This article is based on Goodspeed Studio's blog “Real-Time Collaboration in Framer for Marketing Teams” (2024), with some sentences directly quoted from the original, while others are reorganized focusing on the functionality of Framer.