Insights
Jul 18, 2025
Contra Story: How We Improved Workflow Efficiency
The freelance platform Contra adopted Framer to reduce development dependency and significantly boost marketing speed. Here's how they rapidly distributed content and enhanced brand experiences.

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This document aims to address the challenges faced by Korean users learning Framer due to the lack of Korean resources by translating official blog content into Korean and adding practical information. We hope it provides some help to those using Framer.
Story / Contra
"Framer unlocks amazing potential for any company that wants to rapidly iterate on marketing without incurring hefty engineering costs." - Ben Huffman/Contra CEO

Contra is a commission-free freelance marketplace that started in 2021. It directly connects freelancers and companies, quickly matching high-quality projects with talent. Aiming to support independent work and secure top-level freelance talent, it is quickly establishing itself as a premier platform for finding high-quality jobs and excellent professionals.
Freedom from Code
Before adopting Framer, Contra's design and marketing teams had to rely on developers for every update. Creating web pages for new campaigns or product promotions always required coding.
This dependence hampered creativity, slowed down processes, and continually exhausted development team resources. Contra needed a faster, more autonomous workflow.
Instant Publishing, Unlimited Creativity
With Framer, Contra’s marketing team could independently create and publish high-quality landing pages with built-in SEO and excellent performance, eliminating reliance on engineering resources and speeding up their workflow.
Faster Growth with Framer Expert
Collaboration with Framer Experts Adriano and Paul drastically shortened Contra's marketing cycle. This partnership enabled faster rollouts, reduced internal resource burdens, and elevated the team's creativity.
In addition, Framer’s enterprise support allowed Contra to maintain stable operations. Thanks to customer support ensuring quick responses, the Contra team could promptly receive solutions on issues like layout, CMS integration, and design improvements, thereby boosting productivity.

Contra is rapidly growing as the preferred platform for freelancers and companies. Framer continues to play an essential role as an indispensable partner in enabling Contra to execute fast and creative marketing strategies.
Getting Started with Framer
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This article is an adapted translation of Framer's official blog 'How Contra scaled marketing and saved engineering time'.