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Insights

Aug 14, 2025

Framer Marketplace Template Ranking Criteria and How It Works

Framer's template ranking is based on user engagement and interaction while maintaining a balance between free and paid templates to meet various user needs. It reflects the latest trends with a fair system updated daily.

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This document aims to ease the difficulties faced by domestic users learning Framer due to a lack of Korean resources by translating content from the official blog into Korean and adding practical information. We hope to provide some small assistance to those using Framer.

Factors Determining Popularity

In the Framer Marketplace, you can easily find trending templates in the Popular section. This section is managed by a ranking system that shows templates currently loved by many users. When looking for new ideas or creating your next site, quickly check which templates are being well-utilized.

The templates in the Popular section are ranked based on user engagement and interaction. The rankings reflect meaningful actions that show actual interest and usage, not just simple clicks, allowing valuable templates to stand out to other users.

You can also filter popular templates by time period.

  • Last Week

  • Last Month

  • Last Quarter

  • All time

This allows you to explore by period, helping you find both newly rising templates and those that have consistently received positive feedback, catering to your specific purposes. Rankings are updated daily, so you can always check the most current data.

The Impact of Price Changes on Rankings

To ensure fairness, template rankings reflect only activity since the most recent price change (e.g., switching from free to paid, or vice versa). Therefore, changing the price can alter the ranking.

This rule is designed to adjust for the natural tendency for free templates to gain more engagement than paid ones, allowing for balanced comparisons among various pricing models.
Note: Please note that no data is lost. All performance records are maintained, and only events after a price change are reflected in the popularity rankings.

Balancing Free and Paid Templates

Each page features both free and paid templates equally. This setup ensures that both those looking for free resources and those seeking premium designs can find suitable options.

Ensuring Fairness and Diversity

Framer's ranking system values fairness, diversity, and freshness. With daily updates and time-filtering features, it supports opportunities for more creators, from new entrants to experienced Framer experts.

Need Help?

If you need support or have questions about templates, please email us at creators@framer.com.


This article is an adaptation and translation of the Framer official blog’s ‘How template ranking works.

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