SEO
Sep 3, 2025
Changing the Site Name in Framer
The site name appears right above the page title in Google search results. Ultimately, Google decides which name to display, but there are several ways to increase the chances of showing your preferred name.
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This document was created to assist domestic users in learning Framer, addressing the lack of Korean resources by translating content from the official blog and adding practical information. I hope it provides some help to those using Framer.
When you look at Google search results, you'll see the site name displayed right above the page title. Although Google ultimately decides this name automatically, you can make it more likely that your desired name appears by using a few methods.
How to change the site name
Using WebSite schema markup
The most effective method is adding WebSite schema markup to your homepage. This markup allows you to directly define the site name that Google will recognize, significantly increasing the chance that it is reflected in search results. For detailed instructions on adding schema markup, refer to Framer's guide.
What is schema markup?
Schema markup is a form of structured data that helps search engines better understand the structure and meaning of a website. In simple terms, it's a rule that explains a website's information in a standardized language for search engines like Google.
For example, when specifying a site name, you can add the following code to the <head> area, and place your desired site name in the name value so Google can refer to it and reflect it in the search results.
Adding meta tags
Another way to influence the site name is by adding a meta tag to the <head> section of General Settings.
Go to the
General Settingsmenu in your Framer project.Find the Custom Code section and navigate to the input field where you can add code in the
<head>area.Paste the code below.
Change the
brand_namepart to your desired site name.
(Example:<meta property="og:site_name" content="My Startup" />)Save and republish the site.
Following Google guidelines
Google determines the site name through its algorithm, considering various elements throughout the site. It's not guaranteed, but following Google's official guidelines can help reflect your desired name.
This article is an adapted translation of the ‘How to change the site name in Framer’ from Framer's official blog.
