Framer's Funnel Feature

Framer comes with built-in funnel functionalities like A/B testing, allowing for easy analysis of your website's conversion flow. Funnels visually show which steps visitors take to complete actions, helping you quickly identify points for improvement to boost conversion rates through experimentation.

Where to Use Funnels?

Funnels are an effective way to measure the conversion rate on site pages. Most websites have measurable goals through conversion events.

Set up funnels based on events like link click / form submission / navigation to a specific page to easily track user conversion rates over time and view results within your site.

Setting Up Funnels

1. Creating a Funnel

In Framer, you can create funnels with just a few clicks.

1. Open the site's Analytics (analysis page).

2. Find the Funnels option in the left menu.

3. Click the + button to generate a new funnel and enter an easily distinguishable name.

2. Adding Steps

Each step may consist of one or multiple elements such as:

• Pageview

• Link click

• Form submission

When multiple tracking IDs are added to one step, the step is considered completed if any of those tracking IDs occur.

Reviewing Results

The funnel UI allows you to immediately see the conversion rate for each step. Hover over the graph to also check changes in conversion rates over time, which is helpful for comparing before and after improvements.

Adding Filters

If you want to delve deeper into funnel analysis, click the + button next to the Filters item in the right menu to add filters to your funnel.
By using this, you can narrow down visitor conversion rate data based on specific criteria like device type or country of visit. Adding multiple filters of the same type works as OR filters, showing data if any of the filter conditions are True.

Frequently Asked Questions (FAQ)

Q. Is data in funnels updated in real-time?

• Yes. Framer's Analytics is designed to aggregate events at speeds close to real time.

Q. Is the conversion flow calculated correctly even if the step order is not followed?

• No. Framer's Funnel tracks user flow in order of the specified steps.

Q. Are funnel analysis results also provided as automatic email reports?

• No. Currently, Framer's funnel does not provide an automatic email report feature.

Conclusion

Which page flow would you like to analyze first with a funnel? Properly using Framer's funnel feature can quickly provide the key insights needed to increase conversion rates. Check to see where users are getting stuck on your site by using funnels.

This article is an adapted translation of Framer's official blog post ‘How to set up a funnel’.