This document has been translated into Korean from the official Framer blog to assist local users facing difficulties due to a lack of Korean resources. It includes additional practical information. We hope it helps you as a Framer user in some way.

Why is storytelling important on a website?

A good website goes beyond just ‘looking pretty’. The power that captivates visitors and keeps them engaged until the end lies in storytelling. In web design, storytelling is a key element that transforms ordinary experiences into immersive journeys.

Framer is an optimized tool for creating such storytelling websites. In this article, explore seven examples of websites created with Framer and see how design and storytelling synergize to turn a simple scroll into a narrative journey.

1. Height

The Height website captures attention from the start with a unique approach. It tells the story of building a product by comparing it to an ‘experience of time-traveling into the future’, evoking empathy and interest through this metaphor.

The design is clean and simple, with a smooth line that naturally guides users through each section. Subtle animations lightly move to enhance immersion, and the writing is clear and thoughtful, maintaining users' interest from beginning to end.

2. NOLO

The NOLO website explains the process of easily saving money in a small town as a ‘fun experience akin to a game’. Visitors can feel invited into the story rather than just receiving a simple explanation.

The bright and lively design reflects the app's energy well, and scrolling down transitions sections as if flipping slides. The app's goals, problems to solve, and creative solutions appear in order, completing a natural story. The clearly written text and smoothly connecting animations make you want to read to the end.

Go to site

3. Unifiers of Japan

The Unifiers of Japan website captures visitors with strong visuals and captivating animations right from the first screen. This site doesn't merely honor Oda Nobunaga but introduces a historical journey into the ‘life of a legendary figure who initiated Japan's unification’.

Bold graphics and smooth transitions gel together to vividly convey the story. Each visual and interactive element is designed not as mere decoration but to deeply immerse into the narrative, with the story naturally unfolding as you scroll, enhancing user's immersion into the history.

Go to site

4. Melnūdens Coffee

The Melnūdens Coffee website tells more than just introducing a specialty coffee brand; it narrates the story of the journey ‘from bean to a cup of coffee’. It unfolds a story from the brand’s inception, how they source high-quality beans, through roasting and blending, to perfecting the taste.

The sleek design and delicate animations vividly convey the story, guiding users to experience each step of coffee making as they explore the page. This process aids in creating an emotional connection with the brand beyond just product introduction, enhancing storytelling immersion.

Go to site

5. Cancel Culture

The Cancel Culture website explores what would happen if we ‘cancel part of his life’ through a modern lens within Abraham Lincoln's life. This spot highlights the controversial aspects of Lincoln's presidency and invites contemplation on how history is judged by modern standards.

Visually strong colors and large animations strongly convey the story. In particular, an interactive map containing 'Lincoln' place names across America offers a compelling experience. When users press the “Cancel Lincoln” button, city names disappear, providing an indirect experience of erasing his legacy. These interactions become more than just visual effects but devices that lead to deep reflection through storytelling.

Go to site

6. Mars Rejects

Centered around 10,000 unique NFT characters, the Mars Rejects site unfolds like a graphic novel in itself. It sets a world where Earth is destroyed, and a select few escape to Mars, creating a narrative where the left-behind become ‘Mars Rejects’.

The finely drawn comic-style graphics and animations vividly communicate the story. Each section of the site shows different facets of the story, where visuals and narrative organically intertwine to elevate immersion.

Go to site

7. Punkt

The Punkt website greets visitors with a design reminiscent of sketching on paper as soon as they enter. It evokes the scene of a ‘UX writer working firsthand’, making the space feel familiar.

Especially, the graphics seemingly putting jumbled text in a blender intuitively show the endless revisions and chaos. As users hover their cursors, letters become mixed, creatively visualizing the problems faced daily in design. The following phrase ‘chaos everywhere’ and the trembling lines vividly highlight the challenges of a UX writer. This site goes beyond functional explanations to build emotional connections with users.

Go to site

How to Create an Effective Storytelling Website

To build a storytelling website in Framer, design, content, and functionality must be harmonized. Follow the steps below to create one yourself.

• Step 1: Visualize the Story

  Open Framer’s freeform canvas, and visually unfold the story you want to convey.
  Utilize the unrestricted layout to freely arrange the desired flow and atmosphere.

  
  

• Step 2: Choose the Right Font

  In storytelling, fonts are key tools for conveying emotion.
  Apply Framer's built-in fonts or custom fonts to select a typeface that matches the tone of the story.

  
  

• Step 3: Connect Pages and Sections

  Ensure visitors can naturally follow the story by connecting sections and pages.
  Use Framer's navigation feature to design a seamless story flow.

  
  

• Step 4: Add Interactive Elements

  Interactions add vibrancy to the story.
  Incorporate Framer’s launch animations and scroll effects to emphasize key scenes and bring a rhythm to the entire site.

  
  

• Step 5: Refine Text with AI

  In storytelling, text is as important as the visual elements.
  Use Framer’s AI Rewrite feature to refine the text, making it clearer and smoother. For a truly complete story, design and text must complement each other.

Make a Website a Journey

Storytelling is not just a trend but a powerful tool to deeply connect with people. By integrating storytelling into web design, a website can transform into a series of journeys where visitors are immersed, going beyond merely providing information.

What story would you like to unfold through a website?

This article is a translated and adapted version of Framer's official blog 's ‘7 professional storytelling websites: UX Narrative case studies’.