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Insights

Aug 14, 2025

Framer Marketplace Template Ranking Criteria and How It Works

Framer's template ranking is based on user engagement and interaction while maintaining a balance between free and paid templates to meet various user needs. It reflects the latest trends with a fair system updated daily.

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A blog thumbnail explaining the factors determining the popularity of Framer templates and fair pricing policies, highlighting various templates and filter options.
A blog thumbnail explaining the factors determining the popularity of Framer templates and fair pricing policies, highlighting various templates and filter options.
A blog thumbnail explaining the factors determining the popularity of Framer templates and fair pricing policies, highlighting various templates and filter options.

Contents

Table of Contents

This document aims to assist domestic users learning Framer by addressing the challenges posed by the lack of Korean resources. Content from the official blog has been translated into Korean, with additional practical information included. We hope this is of some help to those of you using Framer.

Factors Determining Popularity

You can easily find trending templates in the Framer Marketplace through the Popular section. This section is managed by a ranking system that showcases the currently most favored templates among users. Whether you’re looking for new ideas or creating your next site, quickly check which templates are being effectively utilized.

The ranking of templates in the Popular section is based on user engagement and interaction. Instead of mere clicks, meaningful actions that demonstrate actual interest and usage are reflected, allowing templates of value to be prominently displayed to other users.

Framer Marketplace에서는 인기 섹션(Popular) 창을 나타냅니다.

You can also filter popular templates by time period.

  • Last Week

  • Last Month

  • Last Quarter

  • All time

Framer Marketplace에서는 인기 섹션(Popular)을 기간별로 탐색할 수 있는 모달을 설명합니다.

This enables you to explore templates by period, whether they are recently rising or consistently receiving good feedback, so you can find what fits your purpose. Rankings are updated daily, so you can always check the latest data.

Impact of Price Changes on Rankings

To ensure fairness, template rankings only reflect activity after recent price changes (e.g., transitioning from free to paid, or vice versa). Therefore, if the creator changes the price, the ranking can change.

This rule is designed to correct the natural tendency for free templates to garner more engagement over paid templates, allowing for balanced comparisons across different pricing models.
Note: Rest assured, data is not lost. All performance records are retained, and only events post-price change are reflected in the popularity rankings.

Balance of Free and Paid Templates

Each page features an even distribution of free and paid templates. This ensures that both users seeking free resources and those looking for premium designs can find options that suit them.

Ensuring Fairness and Diversity

Framer's ranking system values fairness, diversity, and up-to-dateness. With daily updated data and the period filter feature, it helps provide opportunities for everyone, from new creators to seasoned Framer experts.

Need Help?

If you need support or have inquiries related to templates, please email us at creators@framer.com.


This article is a translated and adapted version of Framer's official blog post, ‘How template ranking works.

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