What is descriptive link text?

Descriptive Link Text refers to clickable text that clearly conveys the purpose and content that a hyperlink points to. Unlike vague expressions like “click here” or “learn more,” it provides phrases that specifically describe the topic or action purpose of the linked content, offering context to users.

Using descriptive links especially assists users who use screen readers, allowing them to understand the link's meaning without having to read the surrounding text for context.

Examples

For instance, link text such as "click here" or “see more” does not inform the user what they will see after clicking, preventing them from understanding the context. In contrast, a link with descriptions like "watch tutorial video" provides a preview of the linked content through the text.

The text “watch tutorial video” conveys to users that it is a link that will take them to a page where they can watch a tutorial. It clearly indicates the destination and purpose of the link when clicked.

Providing clear context to users enhances the website experience and helps improve the website’s accessibility.

Conclusion

Does your website mostly use link text like “click here” or “see more”? Refer to this guide and consider replacing those texts with descriptive link text.

This post is translated and adapted content from Framer's official blog, ‘Understanding descriptive link text’.