SEO
Performance
Jul 16, 2025
Guide to SEO Features and Tools
Sites made with Framer automatically include essential SEO components like sitemap.xml and robots.txt without any additional setup. It also offers detailed SEO control features like meta markup, indexing rules, and redirection settings. Let's explore a few additional settings needed for better search results exposure.
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This document aims to alleviate the difficulties faced by domestic users of Framer due to a lack of Korean resources by translating official blog content into Korean and adding practical information. We hope it will be of some help to those using Framer.
Adding Meta Titles and Descriptions
You can set meta information for the entire site or on a per-page basis. For instructions on how to configure site metadata, refer to this video tutorial by Framer Academy.
Site settings → Pages → Enter
TitleandDescriptionEach CMS page can have its own meta information set separately.
Note: Using short and catchy phrases can improve click-through rates.
How to Reflect SEO Keywords
Search engines no longer just read meta keywords. Instead, they identify keywords by analyzing the overall content flow, domain, backlinks, etc. of a site.
Keywords naturally included in the content are effective.
Utilize keyword research tools to select effective keywords.
Managing SEO-Friendly Content Using CMS
For regularly updated content like blogs, articles, and documents, managing with Framer's CMS function is efficient.
By utilizing CMS, SEO-optimized detail pages can be automatically created just by entering content.
Each piece of content can have its own meta information, URL slug, thumbnail, etc., making it advantageous for search engine crawling.
If you are running a blog, news, or product page, actively use the CMS structure.
Semantic Text and Elements
Proper use of semantic text (H1~H6, p, etc.) and elements is crucial for SEO and accessibility. Include a clear main title (H1) on the page, and try structuring headers and images as subtitles (H2~H3, etc.) so search engines can easily understand the structure.
Applying Alternative Text to Images
Alternative text (ALT) helps search engines understand images, enhancing both accessibility and SEO. Be careful not to overstuff keywords in the alternative text, as it can negatively impact SEO. While Framer optimizes image SEO automatically, to enhance accessibility, alternative text should be descriptive and end with punctuation.
Write specific descriptions rather than using words that are too short or abstract.
Writing in sentence form with a period at the end can improve accessibility scores.
Forcing keyword repetition can negatively affect SEO.
Upload Videos with a Poster (Thumbnail)
To make video content more appealing in search results, set a poster.
Thumbnail images must be at least 60x30px.
Framer automatically optimizes the rest of the video SEO.
Clarify Information with Structured Data (JSON-LD)
Structured data helps Google accurately understand the nature of the content.
Applicable to various content types such as articles, events, books, videos, etc.
In Framer, you can set this by inserting a JSON-LD snippet in the
<Head>tag.
Using the Data-nosnippet Directive
The data-nosnippet attribute prevents Google from displaying some part of the page's information in snippets.
When used, it can prevent Google from arbitrarily changing the meta description.
However, if too much content is hidden, it can lower click-through rates, so use cautiously.
This setting can be applied in Framer's layers' → accessibility settings menu.
Maintaining Traffic with Redirects
When changing site structure or URLs, if Redirects are not set, existing traffic may be lost. For information on managing site redirects, refer to this video tutorial by Framer Academy.
You can easily specify redirect paths (old → new) in the site settings menu.
Especially useful in case of typos or structural changes.
In Framer, page URLs can be changed even after publishing, but you must set up redirects as neither users nor search engines accessing via the old links can know the new addresses.
SEO Performance Needs to Be Verified through Analysis
Don't just set it and forget it; be sure to analyze the data.
Framer's built-in analytics allows you to check inflow volume, inflow routes, bounce rates, etc.
By simply inputting your Google Analytics ID, it connects automatically with minimal additional setup required.
What Can You Implement Immediately?
If you're running a site, start by checking meta titles, descriptions, and ALT text. Even a small adjustment can make a noticeable difference in search results.
This article is translated and adapted content from Framer's official blog, ‘Guide to SEO features and tools’.
