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Sep 26, 2025
How to Set Up Redirects in Framer to Maintain SEO Rankings
Setting up redirects in Framer is a crucial way to maintain SEO rankings. It automatically changes URLs to improve user experience and support search engine optimization. This isn't just a simple address change but an essential setup considering site structure and user accessibility.

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This document aims to alleviate the difficulties faced by users in Korea learning Framer due to the lack of Korean resources. It translates content from the official blog and adds practical information. We hope to be of help to Framer users.
What is a redirection?
A redirection automatically routes a specific URL to another URL. It's commonly used in situations like these:
When reorganizing the site structure (URL)
When replacing old pages with new designs or layouts
To ensure users reach the correct page even if they enter the address incorrectly
In terms of Search Engine Optimization (SEO), redirections are crucial because removing a URL that appeared in search results can lower its ranking. Setting up a redirection helps search engines automatically load the new URL, which is particularly useful for maintaining rankings while the page URL is being fetched.
How to create a redirection
You can manage redirections in Framer through the Redirects menu.
Go to
Site Settings→RedirectsEnter the original URL and the new URL
If there are multiple redirections, adjust their priority by drag and drop
Edit or delete using the
…menu if necessaryOnce you
PublishorUpdatethe site, the redirection is applied

Note: If paths are changed in the Canvas or CMS, the redirection settings are not automatically updated and must be edited manually. For more details, please refer to the redirection video on the site.
Redirecting an entire folder
Sometimes you may need to redirect an entire folder, such as a blog with multiple posts. Framer supports the following method:
Using a wildcard (*)
Use * to match all segments and folders of a path.
Example:
/blog/*matches both/blog/hello-worldand/blog/2022/07/18/hello-world./blog/*/post/*can also match nested paths like/blog/2022/post/hello-worldor/blog/2022/learning-framer/posts/07/18/hello-world.
Capture groups (:1, :2, etc.)
Use :1, :2, etc., in the new URL to reference matching groups from the old URL.
Example:
Old URL:
/blog/*/post/*New URL:
/article/:1/entry/:2As a result,
/blog/my-blog/post/getting-startedcan be redirected to/article/my-blog/entry/getting-started.
Slug matching (:slug)
Use :slug to match specific segments between slashes.
Example:
Old address:
/blog/:year/:month/:dayNew address:
/article/:year-:month-:dayUltimately,
/blog/2022/07/18can be redirected to/article/2022-07-18.
Limitations of redirection
Currently in Framer, only subpaths within the same domain can be redirected.
If entire domain redirection is needed, like
www.abc.com → www.xyz.com, the domain-level redirection must be set up with the hosting provider of the old domain. Then connect the new domain to Framer, and manage subpath redirections as needed.
Conclusion
Redirection might seem like a simple address change, but it significantly impacts site SEO and user experience. If issues persist after following these steps, please reach out through the contact page for assistance.
This article is a translated and adapted version of ‘How to setup redirects to maintain SEO ranking’ from the Framer official blog.




